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Marketing, Communications & Creative Services

The Marketing, Communications, and Creative Services team strengthens the Ross and Carol Nese College of Nursing’s reach, image, and impact by producing and delivering innovative, high-quality, consistent communications. We concern ourselves with brand identity, strategy, content, and design to ensure that our college falls in-line with University brand guidelines. Put simply, we are the brand stewards for the Ross and Carol Nese College of Nursing.

Nearly all public-facing marketing and communications efforts fall under our purview. This includes, but is not limited to: website development and management, social media management (such as our Facebook, Instagram, Twitter, and LinkedIn), and all marketing collateral.

Additionally, our team is a resource for members of the Ross and Carol Nese College of Nursing community. Through collaborative efforts, we can help you communicate and carry out the initiatives of our college.

The information on this page details how we work with you and how you can work with the Ross and Carol Nese College of Nursing for promoting and representing the college. Please read the information carefully and thoroughly.

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What We Do For You

  • Content Curation
  • Graphic Design
  • Marketing and Branding
  • News and Media
  • Publications
  • Social Media
  • Video
  • Web Design and Maintenance

Learn about general promotional materials and their requirements »

Digital Assets

We provide digital assets that enable faculty and staff to effectively represent the Ross and Carol Nese College of Nursing. When creating promotional materials, it is the responsibility of everyone who creates and disseminates content to adhere to our identity standards and practices.

General Promotional Materials

The Marketing, Communications, and Creative Services team is eager to work with you to develop marketing materials such as flyers and posters and other General Promotional Materials. To get started, contact Morgann McAfee. However, in addition to digital assets, we also provide templates that enable faculty and staff to create their own promotional materials. Please check back for new templates.

A Note About Visual Identity Standards

Penn State Strategic Communications is Penn State’s central public relations and marketing division. As part of its brand management approach, Strategic Communications has provided the university community with a brand book and visual and editorial standards for in-house communications efforts. Use these tools as a guide to align your work with university standards.

Explore the Brand Book »

Shooting photography?

A completed release form must be obtained in order to legally use a person’s image and likeness in marketing materials, publications, web pages, or other media. For children and youths under the age of 18, a model release must be obtained and should be filled out by the individual’s parent or guardian.

Download the photo release form »

A Note About University Brand Review

Most promotional materials need to be reviewed and assigned a UBR number to certify they are in compliance with Penn State’s policies, most notably accessibility and brand guidelines. To see a full list of materials that need to be reviewed and to learn more about the UBR process, visit the University Brand Review Process website.

It is the responsibility of everyone who creates and disseminates Ross and Carol Nese College of Nursing content to adhere to our identity standards and requirements. Submitting your materials to the UBR process is an essential part of this process. To begin the UBR process, please submit your materials by email to John McShea.

In addition to the UBR process, most University publications must carry a form of the Statement of Nondiscrimination (Policy AD85).

Learn more about Nondiscrimination Statements »

Campus Style Guide

Our campus partners play a critical role in delivering our nursing programs throughout the state. To help with positioning this dynamic relationship, we’ve developed a Campus Style Guide. The document provides guidance on our official name, accreditation, nursing program representation, boilerplate language about the college, business cards and email signatures for our faculty.

Download the Campus Style Guide »

Promotional Items and Giveaways

We have developed and maintain a robust store of branded giveaways. Items such as pens, stickers, sanitizing wipes, and more are available to hand out to prospective students and other audiences. To access these items, please contact Cody Hoffman. We can also work with you to develop new promotional items to meet your needs.

Submit an Event

Hosting a public event? We’d love to share it on our events calendar. We’d also love to work with you if you are in the planning stages to help develop promotional collateral and strategies. To get started, contact Morgann McAfee.

View our Events Calendar »

Submit a News Story

Have a story idea or something you’d like to see on our social media platforms? Share it with Morgann McAfee.

Meet the Team

Amy Caputo

Amy Caputo
CGNE Marketing and Communications Specialist

Cody Hoffman
Assistant Director of Nursing Student Recruitment

Brooke Killmon
Assistant Director of News and Public Relations

Morgann McAfee
Director of Strategic Communications and Enrollment

John McShea
Assistant Director of Brand Strategy

Jennifer Zeanchock
Commonwealth Campus Nursing Student Recruiter


Nese College of Nursing named a National League for Nursing Center of Excellence