Why Twitter? What value does Twitter offer to an academic? The advantages of using Twitter have been well documented: from networking to peer-revisions. Morgann and Sarah will cover the basics of Twitter and highlight specific opportunities within the Ross and Carol Nese College of Nursing. Sara Brennen is the communications manager for the Edna Bennett Pierce Prevention Research Center and previously worked in Penn State’s Office of Strategic Communications, where she served as Assistant Director for Social Media. Morgann McAfee is the marketing and creative services manager for the Ross and Carol Nese College of Nursing with extensive experience in marketing and communications in higher ed.